We spend an average of two hours a day connected to the internet (if not more), with Google being the main search engine used by users. It is because of this fact that everyone talks about Google Ads campaigns; you reach potential clients that you know are interested in your service, the ROI, already, is quite high. If you are thinking of investing in Google Ads, we recommend reading this article.
7 Tips To Optimize Your Campaigns In Google Ads
1. Choose the right network
Google gives you several options where to display your ads. It is divided into two large groups:
- Search network. This network includes Google search results pages and other Google websites, such as Maps and Shopping. In this network we are serving ads to users who have had a prior purchase interest.
- Network display. This network encompasses all of Google’s own websites, such as YouTube, Blogger and Gmail. It is a network with a lot of coverage, the ads can be text or video.
Search Network with Display Selection. Google will always try to consume the entire daily budget that you set. If you have this option checked, it will show your ad on the display network to diversify your ad and consume what is left of your budget.
While the search network is geared towards direct sales, the display network is more focused on branding.
2. Attractive titles
The title of the ad should be clear and concise, as well as eye-catching. Include in this text calls to action with attractive words for the user. Make it clear to your customers what you want them to do and how that action will benefit them.
3. Keywords
Between 15 and 20 is the optimal number of keywords per ad group. With fewer words you would be losing scope, and with a higher number it would be too specific.
4. Negative keywords
Make sure your ad is only shown for relevant searches. If you check the searches that users have made, you will be able to check which terms to put as negative words so that your ad does not appear again when the searches contain those words.
5. Ad extensions
The extensions provide an increase in the ROI of your ad, they also provide more information for what makes your ad a quality one, something that google will value when it comes to positioning your ad in the ranking.
6. Landing page
Once you have managed to get your customer to click on your ad, you must pay attention that your landing page is consistent with your ad. If the user creates an idea with your ad, clicks, and finds something different, he will leave the page quickly, thus increasing your bounce rate, for which Google will penalize your ad.
7. Remarketing
With these campaigns you can present your ad to those who have already shown interest in your company or product. This offers you a great opportunity to re-impact those users who were already interested, but did not take the action you wanted. One thing to keep in mind: Don’t be intrusive, or you’ll scare them away.
So far the 7 tips for your SEM campaigns, there are many more that we will cover in another post so as not to overwhelm you. If you are looking for an SEM expert to create or optimize your Google Ads campaigns, contact us.