What is the residence time of a website and how to increase it

The residence time or dwell time is a metric that tells us how long a user stays on a website, counting from the moment they access the website until they leave it.

This data provides a lot of information about the quality of the content that the website has and therefore it is very important when it comes to positioning.

The average time a user spends on a website is 40 seconds. However, if the website manages to create a link with the user, it will increase their dwell time. And this is undoubtedly the main objective of advertising companies as it is a clear indicator of their level of engagement.

Google is paying more and more attention to this data and values ​​it a lot when it comes to positioning a website.

Why is the time spent on the page so important for websites?

This is a key factor, mainly because it provides greater authority to search engines, since it has a direct relationship with SEO. The longer the permanence time, the better valuation you will get from Google’s algorithms, which translates into placement in a priority position when it comes to making your results lists and defining the SERPs.

Another positive point of having a good permanence rate is the increase in the chances of conversion. Well, it is much easier to manage and induce a user towards your Marketing funnel if they spend a lot of time on your website consuming your content.

How to increase the time spent on a website?

Work on your professional image

Take time to get a neat and readable design of your website, with a good combination of colors and appropriate images. All of them in line with the corporate identity of your brand. Think of something attractive and attractive that is consistent with showing the essence of the brand to try to connect with users.

But don’t go too original, as you can make the mistake of showing a rather casual and carefree style that may not help you get clients. Well, your mission is to earn the trust of potential clients and for this, you must show yourself as a serial company and give an image that suggests trust, seriousness and professionalism.

Strive to offer the best user experience

This aspect is very important, because when a user searches for something on the Internet, they want to find it quickly and clearly. And if they don’t get that on your website, they’ll leave immediately to continue looking elsewhere. That is why you should make an effort to create an intuitive and easy-to-use page to make it easy for the user to find what they are looking for quickly and easily.

The secret of this point is to design a menu that has a clear, simple and coherent structure. And also a well-structured web architecture; the more intuitive it is, the better. And finally work the keywords correctly.

In this way, you ensure that users who enter your website find what they are looking for.

Includes links between internal content

Internal links are fantastic to show the user more content than they are looking for and thus increase the permanence on our website. These make it easier to navigate within the web and induce the user to continue consuming content. That is why it is advisable that you connect all the contents of your site, through links.

Decrease the loading time of your website

In the virtual world, a few extra seconds can make the difference between winning or losing a user’s visit. If your web page has high load times, the average time spent by users will be very low.

That is why it is so important to work on this part and optimize loading times, since it does not matter how good content your website has, if the loading optimization is not adequate, then users will not wait more than a few seconds to let it load.

Create powerful content

Good content is a fundamental part if we want to increase the time spent on our website. We know that making quality and extensive content is not easy and it also involves hard work, however, it is something that is undoubtedly very beneficial.

Create well-written articles with a clear structure that are easy to read and display them in an attractive and visual way. Add to it; images, videos or infographics.

Beware of broken links

More times than desired, it happens that users leave a page, due to a priori details that are easy to solve, such as a broken link. So to avoid this and thus increase the time spent on your website, it is essential that you frequently monitor your URLs so that there are no errors that could interfere with the user’s browsing experience.

Keep 404 errors at bay as these are very negative for achieving good positioning, as they directly attack the user experience.

Do you want to reduce the time spent on your website and scale your business?

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