From Intervitrine we explain what inbound marketing is. It could be summarized as a set of non-intrusive marketing strategies that consist of attracting customers with content that is especially interesting for them and taking them to the final transition.
Users will not realize that your goal is to improve your sales if you invest in quality content that really interests them. That is, the ultimate goal will be to increase traffic through different techniques, tools and methodologies.
Do you want to know how? We reveal all the secrets!
Phases and Techniques of Inbound Marketing
Within the importance of what inbound marketing is, its different phases would enter so that users choose us and not the competition. But, what are the phases that you have to carry out?
Traffic attraction
Improving your traffic can be done through content marketing on your website’s blog, with an organic approach through an SEO strategy using keywords in order to enhance visibility. For a greater dissemination of the content, a subsequent viralization is carried out on social networks. In addition, the interaction that we will obtain here is essential for a more personal and close relationship with our future client, also creating a community of followers. Above all, this phase is important because it lays the foundations for your inbound marketing strategy, making users visit your website because they find content of interest.
Recruitment and Generation of Leads.
We can define a lead as a contact through a form in which the potential client offers us their contact information showing their interest in our services or products. To do this, we must work on the forms, the CTA and the landing pages.
- The forms are important to create our own database of interested customers, we must make them attractive, place them strategically on the web and above all, encourage the user to fill it out to obtain something of interest, such as a newsletter.
- CTAs or calls to action are placed on the blog or on the web to attract the user to perform an action, they can be in the form of a button. Its purpose is to take the user to a landing page where they become a lead.
- The landing pages. It is a landing page that has the purpose of the user filling out a form with which something is offered for free such as ebooks, guides, whitepapers, product comparison, etc. And this becomes a lead and a contact in our database
If you want more advice on what inbound marketing is and how to do it, do not hesitate to contact us, we offer you more information on digital marketing actions and how to apply them to your company.
Lead Qualification
In this phase, a classification of leads that are interesting for a subsequent sale is carried out. It is important to use marketing automation software in order to effectively manage our databases. This process will be used to send personalized emails creating a relationship with the customer through quality content and with the ultimate goal of making a purchase. These emails must be attractive and with a subject that attracts attention and encourages them to open them.
Loyalty
It is important not to lose those customers who have already had a first contact with us and convert them into subscribers. You always have to send interesting or personalized information so that these clients do not unsubscribe and want to continue being part of our database.
Analysis
This phase must be carried out throughout inbound marketing and consists of knowing if the actions we are carrying out are being successful or not and what to do to improve it. All these processes are interrelated, so it is essential to pay attention to the results obtained in each of them in order to perfect them.
Points to keep in mind about Inbound Marketing
As we have just seen, inbound marketing is based on the combination of different techniques that manage to attract customers. And for this, social networks are our best ally.
Your company may have wonderful ideas but if you don’t know how to make them known, they won’t help at all, that’s why the following points are vital for the good health of your business:
- Quality content. Creating attractive content that holds the attention of our audience is essential. Content that satisfies your questions and resolves your doubts. And I am not only referring to the text, you also have to take into account the multimedia content and keep the landings updated.
- Personalized message. It is very important that we address our target audience directly and with a message specially addressed to them. At this point and after several marketing actions we will already have to know their specific needs and this step will be natural for us.
- Viralization. We will use social networks as a means of circulation to spread our message. To make ourselves known and to retain our already customers. We will share our content and the magic of social networks will do the rest.
Advantages of Inbound Marketing
Digital Marketing evolves at breakneck speed, which is why they have left traditional marketing techniques in full evidence. And there are many advantages that inbound marketing brings to our business:
- Feedback. It allows you a greater interaction with your target. In addition, the public does not feel overwhelmed as it used to happen with traditional marketing, since they are the ones who have been interested in your business. It makes it easier for you to transmit a more effective and natural message since you will achieve a more fluid communication with your users.
- Power your branding. It allows you to improve your brand image and enhance the attributes you want to show your audience.
- Present. With inbound marketing you can show your audience that you are aware of all the news by showing them in your very way of reaching them. Conveys confidence in the face of change.
- Free advertising. The content you publish reaches your users, they can share it and in turn reach more audiences. That they can become future customers.