Advertising on Instagram is a good idea to reach your target on the social network. Instagram knows the potential it has and does not stop updating its advertising formats.
When advertising on Instagram you can focus on three objectives:
- Clicks to the web: to send users to your website or a landing page
- Install an app: to get users to download your app
- Views: Tell a story or advertise a product using video.
To segment these ads, the app provides you with many filters such as location, demographics, interests, and more.
Below we show you the different types of advertising on Instagram.
Photo and copy
The classic feed photo with a caption. It allows you to add a link through a button to bring Instagram traffic directly to your website.
Video
We can also upload a video instead of a photo. The system works the same as with the photo. It is especially useful for cases in which the photo falls short to explain what we want, the video will give us more room to convey our idea.
Sequences
Also called carrousels. Instagram also allows you to upload multiple photos in one ad. The user will see all the content by swiping. It is often used a lot by brands to show different products and link each one to the web for purchase.
Stories
Of the different types of ads on Instagram this is the newest. Your ad will be shown as one more story while the user sees the stories uploaded by the people they follow. It can be both photo and video format and are accompanied by a link to swipe up and direct the user to your website.
If you are interested in advertising your company on Instagram, Facebook or other social networks, ask us about our Social Ads services. Kick start your social media marketing strategy!
Follow us on Instagram and learn more about Digital Marketing!