A Community Manager is the figure in charge of transmitting the image of your brand and the personality of your company in the digital environment, focusing on the client, providing support and follow-up. Many businesses focus only on selling, and forget to generate conversation between users, the Community Manager, in addition to encouraging two-way communication, listens to the customer, and this is a key factor for loyalty. Therefore, the presence of a Community Manager should be mandatory in all companies.
Functions of a Community Manager
- Transmit the company’s philosophy to other users through their social networks
- Increase the company’s online presence, direct users to the web to generate traffic and forge an online community by sharing interesting content for other users.
- It is also responsible for maintaining the reputation of the company, the power of customers on the internet is very great, and if there is something they do not like, we are exposed to negative criticism on networks, the CM is responsible for managing these opinions and lessen the fire.
- Develop social media strategies. Based on the objectives that the company wants to achieve, the CM designs the strategy and plans the <
The benefits of a CM for your company
1. You will improve the image of your brand
It is the best way to do branding. The CM will be in charge of having the social networks taken care of and in accordance with the philosophy of your company
2. Attention to your customers.
With a Community Manager you will save time, since while you attend to your company, the Social Media Manager will attend to your clients’ doubts at the moment.
3. You will publish quality content
Social networks go at a frenetic pace, some companies, by their nature, demand to publish daily content, and this always has to be of quality. The process of creating content takes time and research, your Community Manager will help you to have updated and quality content.
4. You will reach more audience
The content, the quality of the publications, active listening… all these are key points that will help you increase your community, your number of followers will grow and at any time a follower can become a customer.
You have already seen the benefits that a Community can have for your business, do not hesitate to hire an expert in social networks with us. Contact without obligation and we will inform you.