The BBC begins the year with a substantial change in its brand image. As soon as 2016 began, it has presented its new logo.
However, it has not been as well received as expected. It has become a topic of conversation on Twitter and has received a lot of criticism from designers, many of whom have compared it to the BBC show w1A.
To better understand its conceptualization, Design Taxi explains in a post what each of its parts means. He clarifies that the ironic letters are still enclosed in blocks, but now the background has turned a fuchsia pink. In addition, these letters are accompanied by three white bars that, according to Niki Carr, director of marketing for the BBC, represent the three basic pillars of BBC Three.
Carr further explains: “The first means ‘make me think,’ the second line is ‘make me laugh,’ and the third, an exclamation point, ‘give me a voice.'”