Advantages of Social Networks
One thing is clear, and that is that whoever has a business must be on the internet, since there are few sectors that do not have a place in the network. There are still people who do not clearly see the advantages of social networks for their company, but they can really have a very positive influence on our business. Social networks for companies allow you to locate your current clients and find new ones, it facilitates the client’s perspective on your company, improves the image of your brand and allows you to have a greater reach.
Using social networks correctly you can achieve certain loyalty and that at some point this translates into profits for your company. With this we do not mean that you open a profile in all the social networks that exist, the best strategy is to analyze the platforms that you have at your disposal and focus your efforts on those that are most related to your business and objectives.
Currently the Internet and social networks have changed the way we communicate. Our daily activity is governed by the use of them. And in the realm of business it has been no different. More and more companies have become aware that social networks are essential. To the point that if you search for a company on Google and it doesn’t appear, it automatically doesn’t exist for you. You lose interest and even distrust. What is not on the Internet does not exist.
- Having a presence on social networks gives visibility to your business, which translates into business opportunities. The more people know you, the easier it will be to sell your product.
- In the most effective channel to attract new customers and keep the ones you already have. Multiply the reach of your brand and therefore the possibility of reaching more audiences.
- It allows you to publicize your business for free or through low-cost advertising campaigns.
- Benchmarking (analysis of the competition in social networks) You can analyze and learn how other companies in the same sector behave to learn from their successes and their mistakes. And also to know what our position is in the market compared to our competitors.
Most used social networks
According to a study carried out in 2019 by The Global State of Digital, it is estimated that 52% of the world’s population use social networks in one way or another. However, there are many different social networks. Below we see the 5 most used social networks worldwide based on a ranking made in January 2020 by Statista, a company specialized in analyzing and distributing data.
- In the first place is Facebook with 2,449 million users, which maintains its leadership for another year.
- Very closely follows YouTube with 2,000 million users. The visual content it offers allows it to reach a very diversified target.
- WhatsApp with 1,600 million users, is still on the podium.
- Instagram already has 1 billion users. It is growing very fast.
- TikTok has 800 million users, it has achieved incredible results in recent months.
However, in Spain we prefer merely visual content and we place YouTube in first place, closely followed by WhatsApp instant messaging. And Facebook happens to occupy a brand new third position.
What Social Network do I use for my business?
As for the business world, not all social networks contribute the same. Depending on what business you have, one or the other will be more useful.
It is the largest and most used social network by users and is essential for B2C companies. On this platform you can share your products, offers and content of interest to your followers. It is the largest and most used social network by users. The key and what we like the most about Facebook is that you can make paid campaigns and promote your publications, segmenting them to reach more users and potentials. It is very effective when it comes to building and promoting the brand. It is aimed at the final customer customers.
It is highly recommended to make a profile on this social network, especially if you have a B2B company. It is the perfect platform for networking, you can also join an interest group to reach more users. It is a social network for professionals. It is perfect to establish a network of work contacts and increase the credibility of your brand. Aimed at businesses or companies.
It is the fastest and most dynamic when it comes to transmitting news. Which makes it a great source of information and opinion. And it is just as fast to share and viralize content, which is why it can be of great help when promoting products, services, etc. Twitter is widely used by users to contact brands directly and express their doubts or complaints, so it is an opportunity to improve the brand image and spread the philosophy of your company. There are two things to keep in mind, the first is the number of characters, you will have to limit your message to 280 characters. The second thing is the hashtags, with which you can tag your publications, they are of great importance since users use them to search for information on topics of interest to them. Twitter is a highly recommended platform if your sector is the media or Marketing. Aimed at both companies and the end customer.
The most visual social network, you will have to pay special attention to the image, which is why it is ideal for businesses related to fashion, design, decoration or photography. Those publications with visual content connect much better with people. In fact, it is proven that this type of publication obtains a better response than those that only have text. That is why Instagram has become a social network with a very high engagement in almost all sectors. On Instagram, like on Facebook, you can promote your posts and reach more users of your interest, in addition to accessing your account statistics to get more out of it. It is also aimed at the end customer.
It is the most unknown and also the least used, but it is no less effective for certain businesses. It is a social network where people look for inspiration, so it is very valuable when it comes to influencing a final purchase. In this social network you will find a lot of visual content about travel, fashion, beauty, gastronomy and decoration. If your business is within these sectors, you could consider opening an account on Pinterest. In addition, like other social networks that we have seen, Linkedin also has an option to promote your publications and reach people of your interest. Aimed at the end customer and especially women.