Social networks have become part of our lives at all levels, on average users spend at least 4 hours a week on social networks. We use them to gossip about what our contacts are doing, watch videos, listen to music, communicate with family or friends, as a source of information, to share content and, increasingly, to buy.
Why are Social Networks good for my business?
It is a fact that social networks make sales easier for you and, according to recent studies, more than 43% of a brand’s followers spend more money on its products than those who do not follow it.
And social networks give you the possibility to connect with your followers, to show your product or service, offer valuable content, build relationships with your users and serve the target audience faster and more effectively.
For a good online digital marketing strategy, it is important to identify which tool or social network is the most suitable for my type of business and brand. Since not all social networks are the same nor will they work in the same way.
What is the best social network to sell?
As we have already seen, social networks are a great ally to expand the sales of a business, but which social network to choose? We help you define which is the best social network for your business.
Despite being one of the oldest social networks, Facebook is still very popular. It is a very personal social network, familiar and for close circles.
As for business, Facebook is considered one of the best social networks for companies. Facebook is a very useful platform, especially for those businesses that already have offline customers. For this reason, more than looking for new clients, the main task of Facebook in the field of business is to build loyalty and get them to be active on your page, in order to gain visibility among their closest environment. This is what is called Referral Marketing.
It has a very wide audience; from the younger generations, to men and women between 35 and 65 years old.
With the Facebook platform it is possible to build a community that will lead to an increase in your database. In addition, it allows you to create a link between your website and the network.
What kind of business is Facebook for?
Facebook is perfect for those businesses that are directed to their final customer, such as restaurants, gyms, travel agencies or those related to outdoor activities, etc.
This is a professional social network, with users between 25 and 44 years of age. This professional network offers the possibility of facilitating the search for new clients and the different relationships of a professional nature.
With LinkedIn you can find new clients and connect with new brands for the company. In addition, you can build circles of contacts with qualified professionals and industry experts who can help you with your business. It also offers the possibility of publicizing the company and obtaining clients or collaborators.
What kind of businesses is Linkedin for?
This social network is perfect for those companies that target third parties, because thanks to LinkedIn it is possible to interact with other more influential brands, create circles of contacts and find trained professionals to join your business. It is ideal to position yourself and do good networking with other companies.
Increasingly, this platform has been gaining notoriety and increasing the number of users. It is a very visual photo and video platform that has become the most popular network among teenagers.
And in the same way as Facebook, Instagram is also fantastic for businesses that speak directly to their target audience. And even more so those businesses related to fashion, travel, food, wellness, etc.
Photography and video prevail on Instagram, as it is a very visual platform.
And currently Instagram has also implemented a tool called shop or store, in Spanish, with which it is possible to get better performance and make sales much more easily and quickly.
What kind of businesses is Instagram for?
Indicated for those companies that have clients and offline activity and that intend to build loyalty and foster bonds with their public. One of its most interesting features is that it has a very high rate of participation and interaction, as it is one of the platforms that people use the most to follow their favorite brands and leave comments. And as an important fact, you should know that it is the only social network with a 100% reach, this means that everything that is published is seen by your followers.
This social network is mainly based on transmission of information and news. It is a microblogging platform with a more professional profile, where you interact with strangers with whom you have some common interest. It is faster and more immediate than the others, since the topics that become a trend on Twitter often have a lot of repercussion.
This platform is that it is possible to find out what is being said about the brands you like or about your own brand and thus offer answers to your customers, answer questions and ultimately strengthen the bond with your audience, knowing what is being talking about the brand, in order to be able to respond. It’s great as a platform to promote products, provide consumer service, and facilitate market research.
What kind of business is Twitter for?
Twitter works very well for those businesses within telecommunications, news broadcasting, sports, technology, etc. It is an ideal medium to generate conversations between brands and followers.
YouTube
It is the most important video platform in the world. On YouTube you can watch and post videos of all kinds, although most are musical. A very important fact is that it is after Google, the most used search engine in the world.
Many brands are already using it to deliver valuable video content more effectively than text. Well, it is proven that an audiovisual format is an excellent way to get closer to the target audience, attract it and generate an emotional bond with it. That is why videos on YouTube are usually positioned very well and get a lot of visibility on Google.
One of the features that makes YouTube stronger is that it is a platform capable of segmenting the public by age: 45 to 54, 35 to 44 and 25 to 34 years old, offering an advantage when it comes to better positioning your SEO, and be able to offer valuable content to your customers