If you have a personal or business website and you don’t know how to optimize it, this post is for you! We will briefly say that SEO is the most demanded online marketing technique. It serves to improve the visibility of your website, makes it useful for users and search engines. It aims to increase website traffic and obtain quality links.
At Intervitrine we believe that nothing is impossible. So, take note and follow these simple tips so that your website have success:
- The message
First of all, we must worry about the content of our page; that is, it is necessary to think about whether what we are offering is good enough for a user to visit us. The questions we have to ask ourselves are: who are my clients? What are they interested in knowing? How can I offer them that content?
- Design
Our image matters, and a lot. And to improve it you have to train empathy; that is, we must present the content thinking about how a web user acts. Make it easy and attractive. Highly recommended to use images and videos.
- Keywords
To know what words are searched on Google, there are specialized tools, many of them free, such as Google Trends. You may also be interested in Keyword Planner, a great keyword planner. Once you know the trends, try to place those words on your page.
- External links
Our SEO improves with the links we place but keep in mind that the important thing is quality, not quantity. It is better to have a few appropriate and useful links than hundreds of unnecessary ones. Especially because, if they are not of interest, the reader will think that he is wasting his time and may not return to our website.
- Meta tags
The “meta tags” or meta tags are tags in HTML. They are used to describe the content of the page. They help the user to know what the web is about but also attract visits from the search engine.