Did you know that companies that have a corporate blog produce 55% more visits than those that do not? You may have ever thought about creating a Blog and assessed whether it is profitable or not. If you have not yet decided, we give you 6 reasons why you should create a company blog
Increase the reputation of your company
Having a blog will improve the notoriety and reputation of your business, it is also one of the best tools to improve the branding of your company.
Publishing quality content for users can help you to be considered a benchmark in the sector and retain your potential customers, when a user reads your content and finds it useful, they will become a regular reader.
Help the SEO of your website
The regular publication of interesting content related to your sector gives you the opportunity to work and improve the positioning of your company on the internet.
Google loves dynamic and quality content, so it will reward websites that have it. A corporate blog is a great ally to position your company in the first positions of the search engine.
Give your company a voice
Your company’s blog, like social networks, can be a great loudspeaker to communicate your company’s philosophy to your users.
It allows you to let users know about your company’s news, communicating with them closely.
Provides added value
Having a corporate blog will provide added value to users that other brands do not offer, so it is a way to differentiate yourself from the competition.
In addition to sharing quality content, you open a channel in which you can establish a dialogue with your readers, a conversation that must be bidirectional in which you can listen to what your users think and answer their questions.
Nurture social media
We know that many times you will go blank without knowing what to share on your social networks that will be interesting to your followers, having a corporate blog will help you nurture social networks with quality content, in addition to spreading your blog and therefore your Mark.
Publishing this type of content gives you the possibility of reaching more users through social networks in order to drive traffic to your website.
Today there are few companies that do not know the importance of social networks. But neither can we forget the potential of blogs, they are also two perfectly compatible things, as you have seen. If you don’t have time, you can hire Community Manager services to help you manage social networks or Content Marketing.
Capture potential customers
Writing quality content and nurturing social networks with it can be a great strategy to get potential clients. These readers will enter your web blog in search of information, interested in the subject of your business, and many of them may become a client.
Add a “call to action” to one of your posts to encourage these potential customers to contact you.
You already know all the benefits of creating a blog, have you been convinced? If you don’t know how to create a blog or you don’t have time to maintain it, ask us for information about our blogging services so that we can help you.
We hope that this post has helped you to improve your blog or decide to create one, if you are constant, you will surely see the results over time. Cheer up!