When to redesign your brand and why
The visual identity of a company is crucial to its success. It is what helps the company be recognized and differentiate itself from the competition. But, how …
Key Terms for Marketing Professionals
The world of marketing is broad and constantly evolving, with new concepts and tools appearing on a regular basis. As a marketing professional, it’s essential to be …
Deciphering the Instagram Algorithm
Instagram has become a popular social platform and a powerful marketing tool for brands and businesses. However, understanding how Instagram’s algorithm works can be a challenge for …
Titles that get you hooked in 5 steps
The title of an article or blog is the gateway to your content. An effective title can capture your readers’ attention and encourage them to click to …
What metrics exist for companies to measure the success of their marketing campaigns?
Marketing metrics are valuable tools that help companies measure the success of their marketing campaigns and evaluate their return on investment (ROI). Choosing the right metrics to …
Read moreWhat metrics exist for companies to measure the success of their marketing campaigns?
Why is your brand’s visual identity important?
A brand’s visual identity is one of the most important tools for establishing its presence in the marketplace. A brand’s visual identity refers to all the visual …
How an Influencer helps your brand grow
In the digital era in which we live, influencers have become a valuable tool for companies looking to promote their brand. Influencers are individuals with a large …
Success tips for starting your business
If you are about to start your own business, it is normal that you have a series of doubts about how to take the first step. So, …
Strategies to Improve a Marketing Campaign
To improve a marketing campaign, there are several strategies that can be implemented. The following are some of them: Know your target audience For a marketing campaign …
Important events in the marketing world
Here are some of the most important events in the marketing world: Cannes lions festival This is one of the most important events in the world of …