We all know what a newsletter is, but in case you have been living inside a cave for years and have just come out, we will tell you that it is an email that you send on behalf of your company to the database that you have been generating for your business, with information regarding the company, offers, news, and more. It is one of the most used loyalty tools, we tell you the reasons why you should use this tool and how to use it.
There are many reasons why the newsletter is such a widely used marketing tool in companies:
· First of all, it is a very direct and easy method of targeting a large number of customers for a very small investment.
· Allows customer loyalty, maintaining contact with them from their subscription, offering special offers.
· You will generate more traffic to your website through direct links embedded in the newsletter, take advantage of it!
· It allows you to get to know your client, what they are interested in, what they are not, on which links they click the most… this way you can make subcategories of your database and address them with more specific messages.
How often should you send your newsletter?
The frequency of sending this newsletter depends on the type of company we have, there are companies that generate news and content faster than others. But there is a rule that all companies must comply with: We cannot be so annoying that they mark our email as spam or unsubscribe, or be so sporadic that they forget who we are and the reason they subscribed. to our newsletter. From our point of view, we recommend that the number of shipments be between one per week and one fortnightly.
What is the best time to send newsletters?
Avoid sending newsletters at night. These emails end up accumulating in the inbox and will most likely end up in the trash. On the other hand, the first hours of the morning is the moment in which we usually catch up, after a whole night of disconnection. Another time that may be appropriate to send your business email is in the afternoon, when the workday is over and we can find a time to relax and check our mail.
How to make an effective newsletter?
- The first step is to get the recipient of our newsletter to open it, for this we need an attractive subject and descriptive text.
- Once the first step has been achieved and we have the user within our email, at this point the content is also important, but the design also comes into play, two key points for your newsletter to be catchy and not be discarded as soon as you enter it.
- If you have managed to make your newsletter attractive, now what you have to achieve is that they click on the links that are strategically and correctly linked to your web page, in order to generate traffic, and why not, a sale or a form of Contact.
As you can see, newsletters are a very profitable medium for your business, they are among the channels that generate the most leads. If you need an expert in this tool for your company, contact us and we will help you with your goals.