BOOO! Happy Halloween!
It’s October 31, the Halloween party is here and brands also celebrate it to capture the attention of buyers and some brands do it very well with worthy marketing campaigns for Halloween. We collect a few of the best actions to celebrate the day of the dead.
Customize the brand or products: Dunkin Coffee
The famous donut franchise launched special products decorated with a Halloween theme to celebrate the day of the dead. You could buy a cute little monster-shaped donuts or a coffee decorated with a chocolate spider web, and everything was delicious!
Make a special Halloween video: Ikea
The Swedish company is a benchmark in terms of advertising. In this case, in his campaign for Halloween in 2014, he produced an ad that made a clear nod to the movie “The Shining”.
Take Some Viral Action: Burger King
Another very popular viral campaign, and of course, it happened in New York. Using humor, Burger King, one of the most famous hamburger chains, dressed up as its staunch competitor, the giant Mc Donald’s. Covered by a large white blanket stamped with the iconic “M” for Mc Donald’s. Clearly, with this campaign Burguer King passed the game.
Invite users to participate: Mac Cosmetics
Mac is one of the most recognized makeup brands used by many professionals in the sector. Taking advantage of the Halloween holiday, he invited users to upload a makeup based on the day of the dead using his products with the hashtag #seniorartistsslayhalloween. In addition Mac shared some of the most impressive makeup.
Hidden cameras with customers: Pizza Hut
In Mongolia, Pizza Hut decided to celebrate Halloween by pranking its customers by putting a mask on the boxes instead of the pizza they had ordered. They recorded all the reactions and got a viral video.