Can you innovate in content marketing?
In recent years, the philosophy “content is king” has spread enormously as a strategy to attract users, retain them and generate sales. But today content marketing has become content saturation. The user is saturated with information due to an excessive offer, so how can we generate business from the creation of content?
As Lucas Garcia, CEO and Founder of SocialMood at Aula CM’s PRO Marketing DAY says, trust is the new economy. When we talk about trust, we talk about usefulness, and when we talk about usefulness, we talk about content that solves problems, that teaches and that entertains. Content that teaches you something and does not entertain you is useless. Trust translates into references, people who talk about us.
We recommend you see his entertaining presentation at the PRO Marketing DAY of Aula CM.