At Intervitrine we always recommend email marketing to our clients with different strategies, which means that it aims to have direct communication with the client and that it becomes an increase in sales in the business, both physically and online.
Steps to follow in your email marketing strategy
Next, as a digital marketing agency, we offer you a series of tips to successfully create an email marketing campaign with specific strategies:
- Define your target. Think about who your target audience is and give them a series of specific characteristics.
- Planning your strategy will make it easier for you to carry it out. Set a series of objectives that you want to achieve with your email marketing campaign and above all, set deadlines to achieve it. For example, how to get more subscribers, promote a new range of products…
- Attract the attention of your potential customers. Capture their attention by putting yourself in their place and asking what they want to receive: promotions, information about new products or services…
- Find the time to send your email, to do this design a calendar to define when these emails will be sent, and think about when it makes the most sense for your brand. For example, before the weekend so that customers think of our brand for their activities on those days.
- Also decide how much interesting information you have at your disposal for your customers, ensure that your mail does not fall into oblivion, or rather, into the spam folder!
- Get a quality database so that those contacts become potential customers or strengthen those who already enjoy your products or services.
- Decide what will be the content that you will include in that email. Unleash your creativity and find what really interests your target and what will make them open that email.
- Using email marketing tools will make it easier for you to design your campaign, in addition to being able to quantitatively measure the result you are having, as well as personalize the email to the user, among other features.
For this reason, we encourage you to contact us, since our extensive experience will ensure that you obtain successful results very soon.