Many companies make the mistake of taking the management of their professional social networks as their personal ones, but they have nothing to do with it, even though they are the same platform. Many underestimate social networks despite being a marketing tool with great potential, which helps companies achieve their goals, which is why there are businesses that are dedicated to it.
Once you have studied your audience, know what you want to achieve and on which platforms to act, it is time to decide what to publish. Each social network demands one or another type of content. Content is the best way to connect with the internet audience.
Content marketing is the way to communicate with your audience, draw their attention by offering relevant and quality content for them without the intention of selling them anything, just providing added value to encourage them to be future customers.
In this article we give you a few content marketing ideas to incorporate into your strategy.
Ideas To Succeed In Social Networks
Infographics for social networks
Infographics are very useful for branded content strategies. These elements help to share quality information in a clear, visual and schematic way that users generally like very much.
There are many applications that help you create this type of content, such as Esel.ly, or if you prefer to work with a mobile app, try Infogram.
Take overs
It is a method that is becoming more and more popular. It consists of giving control to an influencer of your company’s social networks to attract their audience to your account, thus increasing interaction and giving a closer treatment. An example is NYX, a makeup brand, which from time to time leaves its Instagram account in the hands of a makeup guru so that they upload Stories trying their products.
Live video
Live videos get three times more views than recorded ones. We like to see content in the first place and this is commented on up to 10 times more. The immediacy of live videos is perceived by the user as something exclusive and testimonial, the user can feel that he is part of what is happening, he feels that he is there.
Making of
The making of is content that users love to see. We are curious by nature, we like to know what is going on behind the scenes, this is something you can take advantage of to show users the work behind it and thus bring them closer to the brand and its philosophy.
Ask for opinion on your social networks
Involve your audience and ask for their opinion in decision making. Do surveys about what content they prefer to see, what packaging they like the most, what new flavor they prefer to incorporate it into the menu or design ideas for t-shirts. Users love that their opinion is taken into account and valued in that way, and it is their opinion that counts the most, after all.
Tutorials on Youtube, Instagram…
Tutorials, tips or hacks is content that works wonderfully on social networks and is highly valued. Beauty tips, food recipes, tricks to dress better, tricks for video games, exercises to define your abs, how to give a certain effect to a photo… Give the user brief, concise and useful solutions.
H2 Marketing Plan
It is a fact that social networks at this time exert more influence on the final consumer even than television. That is why it is so important to have one or more company social networks that work to increase the chances of selling and expanding the company.
Creating quality content is essential. It’s not worth posting for posting. We must ensure that the quality of our content represents that of our service as a company. And for this you need a good marketing strategy.
Do a SWOT analysis to identify the weaknesses, threats, strengths and opportunities of our company.
- What are we looking for? Goals. It is important to define where we are and where we want to go, that is, to be clear about the current position of the company and the objectives to be achieved in the short, medium and long term. Doing an internal analysis to identify our weaknesses and strengths will help us define this point.
- Study of the competition. Knowing the market and our competitors is essential to be able to position ourselves against them. Acquire a general vision of what is happening around us and especially in the sector to which we belong or want to participate. Identify the threats and opportunities that we have as a company. Thoroughly study your mistakes and successes.
- Study of our possible clients. Information is power and knowing what our target audience wants gives us the key that makes it easier for us to offer it to them. Developing your own buyer personas can help you. It is about making a semi-fictional representation
- To what your ideal clients would be. It is very useful to understand in depth what your audience is like and what they want or need.
- Choose the social networks that we are going to use. Depending on the content, the type of business and the target audience, some communication channels will be more useful than others. Not all companies are successful in the same social networks.
- If you are in business, you are surely aware of the importance of the budget. Money is something that always limits, so it is essential to know in which actions it is necessary to invest and how much. Planning and distributing the money responsibly will make your investment make sense and, above all, be profitable.
- Action plan. Determine the marketing actions to be carried out to achieve the objectives. By what channels and how often. Structure a calendar to launch actions with the dates. We must turn our strategies into specific marketing actions.
- Having control of the benefits or losses, both economic and of users, who are obtaining our campaigns launched on social networks, helps us to orient ourselves to be able to face those that will come later. It also allows us to define what type of actions are benefiting us and which are not.