Agency: Carat Direct
Advertiser: ABANCA
Goal
Carat Direct, the DAN Group’s unit specialized in direct response, launches the first national campaign of ABANCA, one of the main financial institutions in the Spanish market, which will be developed in mass media, mainly Television, Internet and Outdoor.
The team in charge of designing the media strategy and implementation is the team made up of Elisa Brustoloni, Sonia Murría and Carmen Fernández.
Carat Direct, won the ABANCA account through a media agency contest, competing with Optimedia, Proximia (Havas Media Group), Equmedia and OMD.
The creative campaign has been developed by Shackleton.