Facebook launches new tools for your ads. Without a doubt, the one that has attracted the most attention is the new function that presents augmented reality ads in Facebook Ads. Now, at the click of a button, users of the social network will be able to try on the products of the brands that are advertised thanks to this new technology offered by Facebook.
This involves an approach to internet users, trying to make the online shopping experience as similar as possible to shopping. Can you imagine being able to try on clothes from different stores from the sofa at home? It is a possibility that technology offers us and that Facebook now offers us for its ads.
How does augmented reality work on Facebook?
The ads we know from Facebook Ads will follow the same pattern but with the addition of this new button, “Tap to Try it on”, with which users have the possibility to try on the article with just one click. . It works like in other applications where we have been able to test augmented reality, pressing this button activates the phone’s camera showing you the promoted product on the screen. In this way, if you promote sunglasses, users will be able to try those glasses on themselves using the camera of their smartphone.
This new tool is great news for advertisers, who thanks to technology will be able to offer potential buyers a much more complete shopping experience, thus maximizing their sales.