It is essential to measure the impact of your actions to know if you are meeting the objectives set and understand how to optimize them. For this, there are many analysis tools to check if the actions of your marketing plan are being effective.
1. Google Analytics
We start with a classic. Google Analitycs is the mandatory web analytics tool and it is also free. With it you will be able to know where your visitors come from and how they move within the web, which pages are more catchy and which ones have a higher bounce rate. In this way you will be able to know how many people enter your page due to your digital marketing actions and what loose ends there are in order to optimize your page.
2.Hootsuit
The social network analysis tool par excellence. Hootsuit allows you to monitor, schedule and analyze all your social networks. With this tool you will be able to track the conversations about your brand, in addition to analyzing the impact of your publications to know what type of content they like the most. You have a free version that lets you manage three profiles and then the pro with more options.
3.Facebook ads
Facebook is still the largest social network in the world, therefore, companies consider it a channel with a lot of potential to advertise their brand. With Facebook Ads you can direct actions to your target audience and analyze their impact.
4. MailChimp
If you have a database, email marketing can be useful to communicate to give them information that may interest them, discounts or offers. One of the most famous and complete tools to design and execute your email marketing campaigns is Mailchimp. This tool not only makes it easy for you to design and send your message, but also tracks opens, link clicks, unsubscribes, etc. It has free plans with a limit of subscribers and payment plans based on the number of emails you add.
5. Ahrefs
Every good marketing plan worth its salt has an analysis of the competition. With Ahrefs you can analyze where your competition gets traffic from, their links, content and social media strategy. It is not a free tool, you have to pay a monthly fee and it is not available in Spanish either